Branding for the Built Environment

Sign Designer & Host

John Lilly is a senior graphic designer and host of the Sign Criteria podcast with super-producer Reena Friedman “Mega” Watts.On the show, John and Reena talk to design-build experts about their favorite projects.In Oklahoma, John runs Lilly Studios and markets the OK Sign Guys and OKC Decals brands with one of his sons, Jack.

Sign Design & Branding

Sign Criteria™ creates precise, scale drawings for all types of signage—logo signs, channel letters, wayfinding programs, monuments, pylons, illuminated electric signs—you name it.From sales presentations to permit-ready shop drawings, we support sign companies with fast, reliable design built for real-world fabrication.

Sign Criteria Development

As our name implies, we help property developers establish functional sign criteria to meet the needs of retail tenants, corporate campuses, hospitals, airports, theme parks, and others. In addition to wayfinding and property branding, we establish product standards for comparative bidding situations.

Product Specification

Sign Criteria™ works closely with property managers, brand designers, and architects to determine the most effective sign product specifications for all elements of a given project. This increases consistency with RFPs and long-term sign maintenance.

Contact Us

Send us a quick message about your project. Let us know if you need design help, or want to be on the podcast.

Sign Buyers Resource GroupWe host over 5,000 sign-related professionals worldwide on LinkedIn, ensuring Sign Criteria™ clients access to the latest options and direct costs.